We’re celebrating a major milestone here at The Happy Start, and our whole team could not be more excited!
Both our High-Contrast Board Book and High-Contrast Soft Book have been honored with the prestigious Mom’s Choice Award®—one of the most respected global seals of approval for family-friendly products. This recognition affirms what we pour into every design: thoughtful, evidence-based tools that truly support your baby’s earliest developmental milestones.
The Mom’s Choice Awards® (MCA) Gold Award is recognized worldwide as a trusted benchmark for exceptional quality in parenting, educational, and family-focused products.
To earn this award, products undergo a rigorous evaluation process that scores across several key areas:
A panel of educators, medical professionals, librarians, and seasoned parents reviews every submission. Their approval confirms that The Happy Start’s books are not only high-quality and beautifully designed—they are best-in-class tools for supporting emotional, physical, and cognitive development from day one.
This Mom’s Choice Award follows two major 2025 wins:
🏆 Best of The Bump 2025
🏆 Baby Innovation Award 2025
Receiving a third major industry recognition in the same year speaks volumes about the heart behind The Happy Start. It reinforces the mission we champion every day: creating affordable, accessible, accommodating, and developmentally meaningful resources for real families.
Our award-winning books reflect that commitment through:
Designed to strengthen early visual development in the critical first months.
Every page and pattern is shaped by the science of infant learning.
Easy to wipe clean, safe for mouthing, and built to last through countless play sessions.
These awards confirm what parents, caregivers, and pediatric specialists tell us again and again—our products are making a meaningful difference in babies’ early growth and learning.
To every parent, caregiver, educator, NICU team, and early childhood professional who has brought our books into your home or classroom—thank you. Your trust fuels everything we do. This award belongs to all of us.
We are incredibly proud to display the Mom’s Choice Awards® Gold Seal on our products. And we’re even more proud to continue earning your confidence as we help give every baby a truly Happy Start.
